Google: The Mobile Movement

Posted by IAB Australia On April 11, 2011 Research & Resources

A study conducted by Ipsos OTX across over 5,000 US adult smartphone Internet users. This study looks at general smartphone usage, mobile and local searching behavior, mobile purchasing patterns and users’ receptivity to media.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.