Guide to Tracking Affiliate Partnerships

On April 27, 2023 Research & Resources

The IAB Australia Affiliate and Partnership Marketing Working Group has developed an up-to-date guide in relation to tracking affiliate partnerships with special consideration to a post third party cookie ecosystem. This guide has been created to offer you, whether you’re a brand, advertiser or agency, assurances and advice on how you can safely and confidently continue to invest your budgets in the affiliate partnerships channel regardless of today’s or tomorrow’s uncertainties.

A collaboration between the largest affiliate marketing businesses operating in Australia, this guide explains:
• The current state of Affiliate and Partnership marketing in Australia
• What Affiliate & Partnership tracking does, and how it works
• Why it’s so important to utilise the latest forms of tracking

The guide can be downloaded below.