HTML5 For Digital Advertising

Posted by Kailei Ginman On February 11, 2014 Research & Resources

HTML5 for Digital Advertising 1.0 offers guidance on optimizing HTML5 ad code for better performance across platforms.This document establishes common ground for optimized HTML5 ads, helping reduce operational overhead that results as companies make the shift from graphical development tools like Flashâ„¢ to HTML5, a nascent standard that requires more manual processing.


Kailei Ginman