I Touch Myself Project

Posted by Kailei Ginman On June 13, 2014 Research & Resources


Last year, Australian rock diva Chrissy Amphlett, of the Divinyls, died from breast cancer. ‘I Touch Myself’ was their biggest hit and touched millions of fans around the world. #itouchmyselfproject brought together 10 of Australia’s leading female music artists to turn Chrissy’s song about female self-love into an anthem for breast cancer to inspire a new generation of women to touch themselves.

The campaign site is both a breast cancer awareness message and a tribute to Chrissy’s legacy – a snapshot of her place in history and a message to inspire women to self-examine and catch the disease early. Designed around the centrepiece of the campaign, the music video, the site puts content first with a minimalist interface and a single highlight colour, sampled from the original I Touch Myself music video.

Kailei Ginman