IAB and Pollinate: Multi-Screen Research

Posted by IAB Australia On March 11, 2013 Research & Resources

Unveiled findings and insights from the brand new Multi-Screen Research, conducted by the IAB and leading local research company Pollinate.

This large scale study of over 2,000 Australians investigates the functional and emotional roles that PCs, laptops, tablets, smart phones and TV screens currently play. The findings will help media owners, agencies and publishers understand what function different devices and screens play in people’s lives and in turn give guidance on the way that marketers need to reach and interact with consumers.

PwC AV IAB set-up


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.