IAB Australia: Measuring Outcomes in Online Media Campaigns Presentation

Posted by IAB Australia On August 30, 2011 Research & Resources

Presented at the 2011 Advertising and Marketing Summit, Paul Fisher gives an overview on the online advertising industry within Australia, and discusses topics such as:

– Audience measurement
– Advertising effectiveness measurement
– The growth and future expectations on the online advertising industry in Australia
– And more!

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.