IAB Australia Online Brand Impact Study: Kellogs Sultana Bran

Posted by IAB Australia On February 09, 2009 Research & Resources

Study Objectives:

Measure the impact and effectiveness of a typical online advertising campaign, specifically measuring the impact on:
– Brand awareness
– Brand sentiment
– Brand consideration
– Purchase Intention
– Recommendation


– Mix of contextual placement and general ROS
– Five week campaign period

Creative included IAB Australia standard:

– Medium rectangles
– Leader board
– Streaming video (streaming video mrec)
– Skyscrapers
– Half page formats (all IAB standard).

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.