IAB Australia: Quarter ended December and full Calendar Year 2008

Posted by IAB Australia On December 02, 2008 Advertising Expenditure, Research & Resources


Non-IAB Members can access the Executive Summary and IAB Members can access the full report in the “Downloads” section below

12 months ended 31 December 2008

Online advertising expenditure in Australia for the 12 months ended 31 December 2008 totalled $1,710.25 million. This is an increase of $364.25 million (or 27.1%) from the 12 months ended 31 December 2007.

All expenditure types recorded strong growth. General Advertising accounted for 27%, Classifieds Advertising accounted for 26% and Search & Directories Advertising accounted for 47% based on expenditure for the 12 months.

The highest spending Advertiser Industry category in General Advertising was Finance. Recruitment was the leading category for Classifieds Advertising.



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IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.