IAB Australia: Quarter ended June 2007

Posted by IAB Australia On July 11, 2007 Advertising Expenditure, Research & Resources


Non-IAB Members can access the Executive Summary and IAB Members can access the full report in the “Downloads” section below

12 months ended 30 June 2007

Online advertising expenditure in Australia for the 12 months ended 30 June 2007 totalled $1,199.5 million. This is an increase of $421.5 million (or 54.2%) from the 12 months ended 30 June 2006.

All expenditure types recorded strong growth. General Advertising accounted for 28%, Classifieds Advertising accounted for 28% and Search & Directories Advertising accounted for 44% based on expenditure for the 12 months.

The highest spending Advertiser Industry category in General Advertising was Finance. Recruitment was the leading category for Classifieds Advertising.



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IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.