IAB Australia: Weight Watchers Case Study – Online Video Advertising

Posted by IAB Australia On May 19, 2010 Research & Resources

The IAB, Dynamic Logic, Tongue and Weight Watchers worked together to provide a detailed case study to help marketers gain some insights on the impact of video advertising and demonstrate how online enhances brand metrics.

The case study presents compelling and actionable findings. Find out how marketers can use online more effectively to optimise their media mix and how online video can:

• work independently
• work alongside a standard display campaign
• impact brand awareness and favorability

Insights into the impact of frequency on online video advertising are also being discussed.


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.