IAB Europe: Mobile Consumer insights across Europe

Posted by IAB Australia On December 13, 2011 Research & Resources

Mobile internet advertising spend during 2010 – when advertising revenues generally fell – was worth €710 million, more than double its 2009 total of €279 million (Source: IHS Screen Digest 2011).

This report covering 19 European countries presents detailed research findings behind these figures. It springs from IAB Europe’s mission to prove the value of the market through research and education.

Includes insights around Mobile subscribers, Mobile internet audience, activities, multi media use, Advertising & M-commerce for the following countries:

  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hungary
  • Italy
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Romania
  • Russia
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Kingdom


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.