IAB Europe: Survey on Transnational Online Advertising Trading in Europe

Posted by IAB Australia On May 11, 2011 Research & Resources

This paper from IAB Europe and Screen Digest sets out to explain how trans-national trading works, to give an overview of the advantages and benefits, and to indicate the trends that will drive trans-national trading. It is based on the outputs of interviews conducted by Vincent L├ętang on behalf of IAB Europe, March-July 2010, with representatives from key international advertisers, media owners and agencies.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

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