IAB Event Leading Edge – Mobile Advertising Presentations Available

Posted by IAB Australia On November 24, 2011 Research & Resources

Questions that were explored during the event included:

  • What is the current state of the mobile advertising industry in Australia, APAC and globally?
  • What are consumers doing on mobile devices and what trends can we see?
  • What are the challenges and opportunities for mobile advertising for publishers, agencies and advertisers?
  • What is the future forecast for mobile advertising in the next 5 years?

As well as a case study from the IAB UK about Mobile Advertising, this presentation was both informative and insightful for all.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.