IAB Event: Leading Edge – Understanding Exchanges Presentation

Posted by IAB Australia On July 08, 2011 Research & Resources

The event explored the following topics: DSP, SSP, Data, RTB – what are they all? How are they different? What’s on offer in Australia and do they work? Who uses them and why? What is Real Time Bidding/Buying and how does it work? And finally – how will exchanges impact media buying?

Moderated by Paul Fisher, CEO, IAB Australia, this event was a must for anyone currently working in the online advertising industry.

Speakers included:
Ros Allison, Director of VivaKi Nerve Center in Australia,
Danny Bass, Chief Digital Officer of GroupM who just went live with its DSP
Julian Tol, Founder and CEO of Brandscreen who has authored a patent in RTB valuation.

Brought to you by IAB Australia, sponsored by mediamind, hosted and supported by TressCox.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.