IAB Event: Making Online Measurement Make Sense Presentation

Posted by IAB Australia On November 30, 2011 Research & Resources

IAB Australia together with the MFA and Nielse developed an education session specifically for marketers, executives and managers, which toured Sydney, Melbourne, Brisbane, Adelaide and Perth to present all the essential information about the new online audience measurement system.

The seminar provided the background around why a new measurement methodology is required, top line details on Nielsen’s new hybrid methodology known as Nielsen Online Ratings, along with a high level guide to the new measurement terminology and insights from the MFA on what it will mean for marketers, advertisers and agencies alike.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.