IAB Event: What Works – Video Advertising Presentation

Posted by IAB Australia On August 25, 2011 Research & Resources

This event was a great success at both Sydney and Melbourne Locations.

The event explored the rise in Online Video Advertising and the increased usage by consumers. Both a buyer’s and publisher’s perspective were explored as well as insight in research conducted for this topic. Speakers shared their insights on how to ensure online video advertising strategies become a success.

Speakers included:
Paul Fisher, CEO of IAB Australia,
Ros Allison, Director of VivaKi Nerve Center,
Alice Donaldson, Media Research Manager of Fairfax Media, Ellie Rogers, Agency Director of Ikon Communications,
Phil Cowlishaw, Digital Director of Ikon Communications, Karen Stocks, Head of Media Solutions YouTube and Display of Google

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.