IAB Native Advertising Playbook – Oct. 2017

Posted by Christian Manie On October 24, 2017 Research & Resources

The aim of this playbook is to give the industry simplified and consistent definitions to help increase awareness of the potential of native, as well as inspire marketers and agencies to invest in native as an effective communication approach.

Included are sections covering in-depth the following topics:

  • Native/branded content
  • Native advertising
  • Native rules and regulations


Christian Manie