IAB/Nielsen Mobile Panel Pilot Data – July 2014

Posted by Christian Manie On September 09, 2014 Audience Measurement and Nielsen, Research & Resources

IAB Australia and Nielsen have released the third round of mobile panel data for July 2014 from their pilot project tracking 1,500 Australian smartphone and tablet users. The accurate measurement of mobile media time means that the industry now has a clear picture of the amount of time Australian consumers spend across screens.

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Christian Manie

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