IAB NZ: EziBuy Facebook Campaign Case Study

Posted by IAB Australia On November 14, 2011 Research & Resources

At the start of 2011, EziBuy set an ambitious growth target – 5,000 new customers this year – while re-engaging recent customers. EziBuy are a household name in New Zealand, but aren’t well known in Australia despite 50% of revenue originating there. Also, EziBuy had identified a drop off in purchasing from customers in their 20s, with a return to purchasing later on in their 30s.

With that context as a backdrop, EziBuy approached Method with a brief to create a viral competition.

Given half of New Zealand’s population are Facebook users, we decided to create a Facebook application – making it very easy to get involved, have fun, and share the competition with friends. Our idea: Sidewalk to Catwalk. We gave people the chance to share their sidewalk style, which could take them to the catwalks of Melbourne Spring Fashion Week.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.