IAB NZ: How eBay sparked Australia’s first cyber Christmas

Posted by IAB Australia On November 16, 2011 Research & Resources

Christmas is undoubtedly the most important and most competitive time of year for retailers. $28.2 Billion (Oct – Dec 2009) was spent over the Christmas period.

The habitual purchasing behaviour of shopping centres was the first major problem that eBay was faced with in the summer of 2010. eBay might be big online, but the online marketplace is still relatively small when compared to the shopping behemoths that dominate our credit card bills.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.