IAB NZ: Online Shoppers in NZ Presentation

Posted by IAB Australia On December 14, 2010 Research & Resources

Online shopping is expected to reach NZ$2.68 billion at the end of this year, an increase of 12% from 2010. However over a third of this money is disappearing offshore. Take a look at some key facts & figures around online shoppers in NZ then diary the 29th Feb for our case study event featuring key players in the online retail market and their strategies for this Xmas.

This overview covers:

  • Overview – NZ & AU
  • Growth Drivers
  • Graphs: Ever Purchased Online | Frequency | What are we Buying
  • NZ vs Global
  • Research before we Buy
  • Retail Sites in NZ
  • Consumer Purchase Life Cycle

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.