IAB Members can access the full report in the “Downloads” section below
Total interactive advertising spend in New Zealand for Q3 2013 was $120.20 million up 27% year-on-year.
- Biggest quarter to date with Mobile (104% YoY), Search & Directories (41% YoY) and Video (21% YoY)
- IAB has increased its 2013 Total Market estimate of 11% up to 15%
- On track to break the $400million mark at the end of the year
- Total market growth is on par with Australia, they just released their Q3 numbers reporting 25% YoY growth vs NZ with 27% YoY
- Government, Finance, and Travel were the top three dominant General Display industry categories in the September Qtr 2013 representing 36% of the reported General Display advertising market up from 33% a year ago
