IAB NZ: PwC Online Adspend Presentation Q1 2013

Posted by IAB Australia On June 17, 2013 Advertising Expenditure, Research & Resources

IAB Members can access the full report in the “Downloads” section below

Total interactive advertising spend in New Zealand for Q1 2013 was $99.21 million up 27% year-on-year.

Data shown by:
General Display split out by Email, Video and Ad Exchange
Banner display by verticals ie Finance, Travel and Accommodation, Telecommunication

Search & Directories: paid search is a mixture of actual (agency spend) and estimated data (direct) and includes revenue from online directories

Classifieds: revenue from ads placed to buy or sell an item or service (does not include consumer Trade Me auctions)
Mobile: from general display or search engine listings viewed on mobile devices such as a smartphone or tablet

Social Media: includes revenue placed via agencies, no estimate is included for direct. It also includes some Display revenue

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.