IAB NZ: PwC Online Adspend Presentation Q2 2013

Posted by IAB Australia On August 12, 2013 Advertising Expenditure, Research & Resources

IAB Members can access the full report in the “Downloads” section below

Total interactive advertising spend in New Zealand for Q2, 2013 was $120.56 million up 31% from Q2, 2012.

  • Census of 40+ major NZ media owners and agencies
  • In conjunction with PricewaterhouseCoopers (PwC), the IAB has produced quarterly interactive advertising spend figures in NZ since 2007
  • As used by the Advertising Standards Authority (ASA), these figures are the most authoritative means of assessing the size of the online advertising market in NZ

Data shown by:

  • General Display split out by Email, Video and Ad Exchange
  • Banner display by verticals ie Finance, Travel and Accommodation, Telecommunication
  • Search & Directories: paid search is a mixture of actual (agency spend) and estimated data (direct) and includes revenue from online directories
  • Classifieds: revenue from ads placed to buy or sell an item or service (does not include consumer Trade Me auctions)
  • Mobile: from general display or search engine listings viewed on mobile devices such as a smartphone or tablet
  • Social Media: includes revenue placed via agencies, no estimate is included for direct. It also includes some Display revenue



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IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.