IAB Australia: Quarter ended March 2012

Posted by IAB Australia On April 02, 2012 Advertising Expenditure, Research & Resources

Executive Summary: 3 months ended 31 March 2012 – Total online advertising expenditure in Australia for the three months ended 31 March 2012 was $712.9m, an decrease of $3.35m (or 0.5%) on fourth-quarter 2011, and an increase of $111.9m (or 19%) on first-quarter 2011.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.