IAB Australia: Quarter ended March 2013

Posted by IAB Australia On May 06, 2013 Advertising Expenditure, Research & Resources

Non-IAB Members can access the Executive Summary and IAB Members can access the full report in the “Downloads” section below

Key trends underlying March Qtr 2013 results:
Revenues increased 15% year on year in the March Qtr 2013.
Internet advertising revenues in Australia totalled $911 million in the March Qtr of 2013, an increase of 15% from the $790 million in March Qtr 2012 and a 1% increase from $899 million in December Qtr 2012.

Mobile advertising growth outpaces other formats
Online advertising on smartphones and tablets has grown 182% year on year in the March Qtr 2013, almost tripling the total mobile market from $13.0 million in March Qtr 2012 to $36.6 million this quarter.

The category share of Mobile Advertising has gradually shifted over time from smartphones to tablets. In the March Qtr 2013, the tablet’s category share has exceeded smartphones’ share for the first time since the collection of mobile data, increasing to 58% from 41% in the December Qtr 2012.



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IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.