IAB Podcasting Measurement Guidance and Local Market Update – July 2018

Posted by IAB Australia On July 05, 2018 Research & Resources

The podcasting advertising market in Australia has grown significantly since the IAB Australia Audio Council endorsed the first US IAB podcasting technical measurement guidelines in 2016. Nearly half of media agencies indicated that they have used podcasting for clients in the 2017 IAB Australia Audio Advertising State of the Nation study.

This document offers both an Australian market update as well as guidance on measuring both content and ads in podcasting environments. Much of the measurement information builds on the work developed by the US IAB Tech Labs Podcast Technical Working Group.


Download the both the IAB Local Podcast Guidance and the IAB Podcast Measurement (Version 2) documentation below.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.