IAB Presentation: Building Brands Online

Posted by IAB Australia On October 22, 2009 Research & Resources

Online has long been renowned as an effective direct response medium. But what about building brands online? This presentation will give you some of the latest research into how others have successfully built brands online.

Presented by Paul Fisher at the Australasian Media & Broadcasting Congress 2009.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.