IAB PwC Online Advertising Expenditure Report Presentation 2013

Posted by IAB Australia On August 22, 2013 Advertising Expenditure, Research & Resources

IAB Members can access the full presentations in the “Downloads” section below

Quarterly, the IAB and PwC produce the Online Advertising Expenditure Report providing independently collated data about the state of online advertising expenditure in Australia.

This event, we heard:

  • The detailed online advertising expenditure data from both Q2 2013 and the full FY12/13 across general display, search and directories and online classifieds. Australian Mobile Advertising Expenditure figures were also revealed.
  • IAB Australia’s CEO, Alice Manners and Director of Research Gai Le Roy presented the PwC report as well as commentary to the data, analysis and trends.
  • PwC Director Megan Brownlow presented the Media Outlook Report. PwC’s annual Global Entertainment and Media Outlook is a consistent, comprehensive online source of global analysis for consumer/end-user and advertising spending. Across 13 industry segments in 48 countries, the Outlook makes it easy to compare and contrast regional growth rates and consumer and advertising spend.


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.