IAB U.S.: There seems to be a shift toward all media being digital, especially when it comes to TV. The IAB in the U.S. in association with VisionCritical has just released a report on digital video consumption titled “The Changing TV Experience: Attitudes and Usage Across Multiple Screens”.
Among the findings: one-third of people in the U.S. now own connected TVs, and one-third of them claim to stream video to TV daily.
The report covers Device Ownership and Usage; Streaming Video; Multiscreening; and Connected TV.
Download the full report below.
