IAB UK: Consumers & Online Privacy 2012

Posted by IAB Australia On May 17, 2012 Research & Resources

A report by the IAB UK and ValueClick, based on 2,000 interviews carried out by Kantar Media – 650 face-to-face and 1,350 online.

The report reveals:

  • Over half (52%) of UK consumers are happy to see online advertising because it supports online services and content at little or no cost
  • 55% said they would rather see online advertising relevant to their interests; 59% would rather see a lower number of relevant ads online than a higher number of less relevant ones
  • Nearly half (45%) would like to control the type of advertising they see online
  • Half of UK consumers have deleted cookies from their computers in the last six months while one in five deletes cookies every week
  • Six in 10 people said they can live more cheaply because of the internet


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.