IAB UK: FMCG Vertical Guide

Posted by IAB Australia On September 19, 2011 Research & Resources

The IAB UK have complied this guide containing stats, research and concrete proof that online can really work for FMCG brands. Also presented are case studies on search, display, social media disciplines such as viral seeding and widgets, as well as mobile advertising.

This document is a must for every FMCG marketer.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

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