IAB UK: Three device lives: tablets in context

Posted by IAB Australia On May 09, 2012 Research & Resources

IAB research proves tablets have carved a niche role within consumers’ lives.

Touchscreens on smartphones are increasing online activity and advertising opportunities.

IAB research reveals consumers feel that even with extensive developments in tablet devices a role still remains for smartphones, desktops & laptops – allowing them to retain their staying power in consumers’ portfolio of devices.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.