IAB UK: TV and Online – better together

Posted by IAB Australia On July 12, 2010 Research & Resources

This IAB UK research shows the results from the IAB/Thinkbox TV and online: Better Together study.

The overall objectives of the study were;

1. To establish how and why TV and Online work well together

2. To understand how rich media extensions of TV campaigns affect engagement and vice versa

3. To deliver informed ideas about how brand advertisers can use TV and Online in conjunction more effectively


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.