IAB US & 360i: Social Marketing Playbook

Posted by IAB Australia On June 20, 2012 Research & Resources

Written by marketers for marketers—including an introduction by IAB President & CEO Randall Rothenberg—the 360i Social Marketing Playbook helps brands simplify and take advantage of the dynamics of social media. From chapters like “Training to Win,” which shows how to develop a strategic approach, to “Keeping Score,” which addresses metrics, the in-depth guide lays out a framework for amplifying any advertising campaign.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.