IAB US Automotive Industry Sellers Guide

Posted by IAB Australia On December 15, 2011 Research & Resources

This report, produced by the IAB US is the first seller’s guide that offers publishers an overview of the transformation of advertising in the automotive industry.

It answers the following key questions:

  • Automotive Advertising Trends: What are the key issues facing automotive manufacturers, dealers & consumers?
  • Opportunities: Where are the opportunities to attract automotive marketers?
  • Case Studies: How have previous interactive ad campaigns met automotive marketing objectives?

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.