IAB US: Mobile Phone Video Diaries

Posted by IAB Australia On November 30, 2012 Research & Resources

Top 5 Mobile Phone Video Take Homes

#1 Viral video! – 92% of mobile phone consumers share mobile video with others

#2 It’s an everyday event! – mobile phone consumers use mobile video throughout the entire day, the whole week

#3 63% of usage occurs at home, and for some, occurs with the presence of a 2nd screen – TV

#4 Relevance is key to drive engagement with advertising within the video format.

#5 Better download speeds, free and better quality video content are the challenges from consumers


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.