iMedia Connections: The 10 hottest media trends for 2012

Posted by IAB Australia On January 04, 2012 Research & Resources

As we have wrapped up 2011 and look back on another great year for online, what are the digital media trends we need to watch in 2012? Beyond the continued rise of DSPs and much anticipated industry consolidation, here are the developments you need to be tracking.

  1. HTML 5
  2. Mobile rich media
  3. Facebook apps
  4. Targeted coupons
  5. Social buzz
  6. Brands as publishers
  7. Dual screening
  8. Planet of the TV apps
  9. Cross-media measurement
  10. Audio watermarking

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.