IPSOS: YouTube Pre-roll and TV

Posted by IAB Australia On December 14, 2011 Research & Resources

While pre-roll is found in the bulk of today’s media plans, we wanted to see if it could pull its weight against the original heavy-hitter. YouTube partnered with Ipsos on a study to understand how TV and pre-roll complement or compete with one another and found that a combination of the two could sometimes double brand recall.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.