![](https://iabaustralia.com.au/wp-content/uploads/2020/04/1382572132_Youtube-preroll.jpg)
While pre-roll is found in the bulk of today’s media plans, we wanted to see if it could pull its weight against the original heavy-hitter. YouTube partnered with Ipsos on a study to understand how TV and pre-roll complement or compete with one another and found that a combination of the two could sometimes double brand recall.