JiWire: Mobile Audience Insights Report – Q2 2012

Posted by IAB Australia On August 01, 2012 Research & Resources

The Q2 Mobile Audience Insights Report examines location and trends as well as connected device usage and adoption. This quarter we examined three key emerging trends in the location and mobile markets. The first area reviews Wi-Fi usage and device adoption. The second key area reviews device usage by venue and top venues frequented, by gender. The third area examines location-tagging behaviors within social sites and applications.

Key highlights include:

  • Wi-Fi usage has increased by 240% over the past year, lead by growth on mobile devices.
  • Parents are more likely to own a tablet than adults without children – over half of on-the-go moms currently¬†own at least 1 tablet.
  • 62% of on-the-go consumers location-tag their social sharing posts and pictures.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.