Posted by IAB Australia On March 12, 2013 Research & Resources


February – March 2013 first runner up: KLIPPBOK
Client: IKEA
Creative Agency: The Monkeys
Industry: Retail

Campaign Information
With IKEA being the ultimate ‘hands on’ furniture brand, The Monkeys created an iPad app: KLIPPBOK, which is Swedish for “scrapbook”.

This allowed DIY decorators a space to mix and match IKEA products to create ideas for their home. With an easy to use design functionality, users could create collages, swatchbooks, roomsets and more allowing KLIPPBOK to be whatever they made of it.

Results included 53,000 downloads in over 100 countries and ranked number two in the Australia iTunes lifestyle category.

Judge’s Comment
An involving creative platform with IKEA product at it’s heart, a great example of how brands can think beyond buying media.



IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.