LaVolta: Digital Bullet 1 – Crowdsourcing & Crowdfunding

Posted by IAB Australia On October 09, 2012 Research & Resources

Crowdsourcing seems to be an area of innovation and creativity at the moment. The Australian and now international business, 99 Designs, is often held out as a great example. Others like and elance are well known. Crowdfunding is becoming prominent with Australia’s Pozible becoming more popular and sites like and have raised hundreds of millions of dollars for creative and other projects. Earlier this year the US Congress passed the Crowdfunding bill to make it possible to sell shares in companies under controlled circumstances. Here in Australia, we’ve recently seen the launch of AppVillage, a business which is based on crowdsourcing ideas, project management, design and software development to create apps.

We ask our Digital Bullet guests, what are some of the interesting developments they’ve seen in the crowdsourcing space. Where do they think crowdsourcing will head in the future? Would it make a positive difference to innovation if companies here in Australia could raise investment, not just loans, using crowdfunding?

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.