LaVolta: Digital Bullet 5 – eCommerce

Posted by IAB Australia On November 19, 2012 Research & Resources

We seem to finally be witnessing a genuine move towards e-commerce amongst Australian consumers. It has caused a lot of pain for some of our traditional bricks and mortar retailers. What are the trends you see for consumer e-commerce over the next few years? Do department stores like David Jones really have any value proposition to offer customers in the online space? Is the GST really an issue pushing online shoppers off-shore or are most people still buying from local vendors anyway? Will we see more brands selling direct to consumers online or will large consolidated e-tailers evolve to dominate the market?

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

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