LinkedIn: Australian Super Case Study

Posted by IAB Australia On March 15, 2011 Research & Resources

The challenge was to raise awareness of Australian Super to professionals who are changing their careers and to educate the market that superannuation funds can be kept when changing employers. LinkedIn’s precise targeting by seniority, industry, job function, and geography proved to be a successful way to reach AustralianSuper’s audience.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.