LinkedIn: Microsoft Case Study

Posted by IAB Australia On March 09, 2012 Research & Resources

Microsoft Australia launched the ‘Australian Software Developer Community’ in November 2010. The results were immediate, giving new members a local presence for like-minded developers to exchange ideas and network. The launch of the group on LinkedIn allowed Microsoft to engage local developers, share resources and help them to become more productive and successful, all within a Microsoft branded environment.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.