Lynx Anarchy Invisible Ad | 2012 IAB Awards

Posted by IAB Australia On July 19, 2012 Research & Resources

2012 IAB Awards | Creative Showcase Best of the Best Winner

Lynx Anarchy Invisible Ad
Agency: Soap Creative
Client: Lynx

Soap Creative teamed up with production group Finch to present the world’s first invisible ad, unleashing chaos in Sydney and allowing people to experience Lynx Anarchy first-hand.

Soap kicked off their campaign by sending out a Sydney targeted eDM and running a small Facebook campaign to an event listing days before. Event attendees were given glasses, electric blue for men and hot pink for women, which they used to view a terrace house in Sydney where windows had been replaced by a series of hacked LCD screens. With glasses on, guests could see surprising scenes on the screens including a dog swimming in a room full of water, a couple in a foam room and even a baboon.

The original campaign was a huge success with an extremely high and positive response rate.


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.