Posted by IAB Australia On May 14, 2013 Research & Resources


April – May 2013 second runner up: LYNX APOLLO
Client: LYNX
Creative Agency: SOAP Creative
Media Agency: Mindshare
Industry: FMCG

Campaign Information
In celebration of the launch of their new fragrance; Apollo, LYNX were giving one Australian the chance to fly into space and SOAP Creative’s task was to bring this to life in digital.

So, with an astronaut, the Lunar Rover and the theme of space, SOAP Creative created a real life Lunar Buggy where the competition was brought to life in digital with Facebook content, a mobile and desktop game and videos around space content.

As a result, 45,000 Australians downloaded the app on IOS, reaching #8 in free games and #13 overall on iTunes. There was also an additional 25,000 global downloads.



IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.