Make the Most of Now

Posted by IAB Australia On August 11, 2009 Research & Resources


June – August 2009 winner: Make the Most of Now
Client: Vodafone
Creative Agency: Clemenger
Media Agency: Ikon Communications
Campaign type: Banners, microsite, rich media
Industry: Communications

Campaign Information
Vodafone wanted people to “make the most of now”: to get out and live in the moment – not in the past, to do those things they’ve always wanted to do one day. To deliver this brand message and drive traffic to Vodafone Australia’s website, a fully integrated digital campaign was setup.

Rather than tell people what the Vodafone brand stood for, the website acted as a hub for people with ideas, and those who can make it happen. With links to Google Maps, YouTube, Delicious, Digg, Twitter and Flickr, visitors had an endless list of interactive opportunities all pointing them to the key message: making the most of now.

Judge’s Comment
The most interesting creative idea this round, made me curious enough to plug in a few different options to see what happened. A very single-minded execution that gets its point across.


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.