Marketing Mag: Infographic – Social Media and Brands in Australia

Posted by IAB Australia On October 23, 2012 Research & Resources

Social media marketing is like putting on a stage show. Give your fans what they want and they’ll love you – they’ll connect with your brand and share word of your prowess. But if you fail to hit the spot, they’ll sling rotten tomatoes your way.

Marketing’s infographic from the October issue of our magazine looks at the use of social media and what consumers want from brands. With 62% of Australia’s online population a member of at least one social network as of June, the point of critical mass has been reached. However, usage patterns around the country differ slightly, with Twitter use more prolific in NSW and the ACT, and LinkedIn use more pronounced in NSW and Victoria than neighbouring states.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.