![](https://iabaustralia.com.au/wp-content/uploads/2020/04/1382503502_MediaMind-ad-formats.jpg)
This research study examined 300,000 ad creatives to identify the highest-performing online ad formats based on dwell rates. So, does format matter? Let’s just say some units perform nearly 200% better than polite banners. And that’s just for starters!