MediaMind: 5 Ad Formats that Make a Difference for your Brand

Posted by IAB Australia On February 24, 2012 Research & Resources

This research study examined 300,000 ad creatives to identify the highest-performing online ad formats based on dwell rates. So, does format matter? Let’s just say some units perform nearly 200% better than polite banners. And that’s just for starters!

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.